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After a challenging 2025 marked by political uncertainty and the impact of tariffs, German companies in the U.S. are anticipating a rebound in 2026.
Sales Development: 82% of German companies in the U.S. expect sales growth in 2026, after 64% saw growth and 23% experienced a decline in 2025.
Challenges: Political uncertainty (46%) and the financial impact of tariffs (44%) replace shortage of skilled workers as top challenges for German companies in the U.S.
Tariffs: 86% of the respondents report negative impacts from U.S. tariff policies, while 31% saw positive effects from tariffs.
Investment: 67% plan to increase their U.S. investments in 2026; 56% intend to invest at least over 1 million USD over the next three years. Workforce development and digital transformation are the top investment priorities.
AI: 57% of companies have already implemented AI projects - more than twice as many as in the previous year (28%).
Correction removes incorrect date in headline
After a challenging 2025 marked by political uncertainty and the impact of tariffs, German companies in the U.S. are anticipating a rebound in 2026.
Sales Development: 82% of German companies in the U.S. expect sales growth in 2026, after 64% saw growth and 23% experienced a decline in 2025.
Challenges: Political uncertainty (46%) and the financial impact of tariffs (44%) replace shortage of skilled workers as top challenges for German companies in the U.S.
Tariffs: 86% of the respondents report negative impacts from U.S. tariff policies, while 31% saw positive effects from tariffs.
Investment: 67% plan to increase their U.S. investments in 2026; 56% intend to invest at least over 1 million USD over the next three years. Workforce development and digital transformation are the top investment priorities.
AI: 57% of companies have already implemented AI projects - more than twice as many as in the previous year (28%).
• Investment: 84% of German subsidiaries in the US plan to increase their investments over the next 3 years. 27% without a production facility plan to build one in the next 3 years, excluding professional services and logistics
• Workforce: 88% plan to grow their US workforce by 2029
• Global impact: 74% of companies report US revenue and 72% report profits as significant/dominant in their global company results
• Tariffs: 81% expect impacts from potential tariffs to affect their US business